Interaction - Bachelors
The widespread use of digital resources by young children has given rise to new roles and responsibilities for parents, collectively referred to as digital parenting. This concept encompasses parental efforts and practices aimed at understanding, supporting, and regulating children’s activities in digital environments (Fidan & Olur, 2023). Notably, in Australia, children between the ages of 2 and 6 spend an average of 25.9 hours per week on screen time at home (Fielding & Murcia, 2022). This digital landscape raised questions for me: How do early digital interactions impact the parent-child relationship, and how this digital could enhance parent-child bonding in the digital age?
I was intrigued by the idea of digital parenting so, I decided to dive deeper and conduct a white paper research.
The research highlighted the importance of balancing children’s technology use with physical activities, as we all know. It emphasised the need for parents to provide enriching activities and engage in meaningful conversations with their kids. The research also stressed the significance of shared digital activities between parents and children. It pointed out that parents should pay attention to the quality and appropriateness of digital content and find opportunities for co-engagement.
How might we design a platform 1) to support digital parenting, which aims at understanding and supporting children’s activities in digital environments, and ultimately, 2) to enhance parent-child bonding?
To get a firsthand understanding of my target audience’s experiences, I conducted user interviews with seven parents in Australia, each with children aged between 4 and 7.
From these insights, I organised my data through affinity diagramming, grouping their quotes and identifying trends. This process led to the formation of 9 main insights and 3 main themes.
Drawing from the initial white paper research and the affinity diagramming insights, I created two personas and empathy maps representing my target audience. This process helped me arrive at better solution as it gave an in-depth understanding of user goals and pain points.
Once the visual design was complete, I tested both prototypes with five users to identify areas of user confusion and errors. The user testing involved scenario-based task completion using the think-aloud method and post-test questions. Then I implemented the user feedback, resulting in the further design enhancements.
Bridgie is a platform comprising two complementary applications, Bridgie for Kids and Bridgie for Parents, aiming to strengthen family bonds and enrich the parent-child connection by supporting digital parenting and bridging the digital gap. Bridgie for Kids is a conversational AI designed for children aged 4-7. The app encourages children to ask questions and explore their interests, offering intuitive, self-explanatory interfaces with clear instructions for an engaging and enjoyable user experience. While children explore their curiosity with Bridgie in a safe environment, the AI, Bridgie, collects their interest data with the parents’ app, Bridgie for Parents. This allows parents to actively participate in their child’s digital journey and gain a deep understanding of their child’s current passions. Bridgie for Parents provides valuable insights, such as conversation starters, at-home activities, and place recommendations tailored to a child’s interests and personal needs based on the kids’ app data. The key objective of Bridgie for Parents is to facilitate more conversations, meaningful interactions, and shared experiences between kids and parents in the real world.
Jisoo is an ambitious, adaptable, and self-motivated interaction design student with a passion for design. She is also a keen observer who loves to explore people's behaviours and emotions and how their environments impact them. She finds joy in actively listening to people's thoughts, using all of her senses to pay attention to every detail she can see and feel. As a designer, Jisoo's design philosophy is about creating real impacts on helping those around her to lead more fulfilling lives through her designs.